Judith is CEO of Strategies By Design, a boutique consulting firm helping organizations across the globe to innovate and design successful solutions and experiences for their clients.

Judith specializes in helping leaders transform their businesses using AI. Her area of expertise is at the intersection of human-centered design and AI Strategy, creating unique experiences for your customers or employees that will help you succeed faster than ever before.

She has created and delivered training to organizations such as the World Bank, United Nations, QVC, Inc., Philips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency, U.S. Army, and BioWorks.

Dr. Judith Cardenas


Looking to jumpstart innovation in your organization?

We have the perfect solution for you. Our team of certified professionals will help design and customize a program that is tailored specifically for your company’s needs.

 With our expertise in innovation, leadership, behavior design, and design thinking, we can help get your company back on track.

 A reinvigorated organization is one that is constantly growing and evolving. Let us help you achieve this goal – it’s what we do best.

 Our area of expertise includes:

  • Innovation and Design Thinking Professionals
  • Customer Experience Professionals and Designers
  • Master Facilitators
  • AI Sprint Certificated Professionals
  • Behavior Service Designers
  • Innovation Coaches
Strategies by Design Group Our Team of Experts




33a is an organization dedicated to democratizing Artificial Intelligence by integrating human needs, business goals, and AI technology aspects in designing solutions that are customizable, measurable, and scalable.


Sprintbase is a virtual innovation platform that empowers leaders, teams, facilitators, and everyday innovators to apply human-centered design with rigor, and creatively solve challenges that really matter.


Pandion’s top priority is helping organizations overcome challenges. Our approach to innovate news solutions employs leading design thinking and team empathy strategies. Pandion’s integrative innovation process can yield faster and more inclusive results than traditional methods.


A new breed of innovation consultancy that helps organizations around the world to respond to even the most unexpected challenges with new strategies, products, and services – informed by what their customers really care about.


BioWorks engaged Strategies by Design to help create, launch, and operationalize a custom innovation system to drive specific outcomes such as process improvement projects and differentiated products and services – among other things aligned with our strategic vision.

With the help of Dr. Judith Cardenas, we were able to create a thoughtful, engaging system that our team members are using to drive change.

Jeffrey Luke
Director of Innovation, BioWorks


The AI Design Sprint™ is truly a powerful tool to ideate, prototype, and align with both business and IT on new AI concepts.

Jeroen den Uijl Digital Strategist


Holy smokes, 33A’s AI Design Sprint™ is excellent!
Jake Knapp
Inventor of the Google Design Sprint


The AI Design Sprint™ playfully integrates human needs, technology requirements, and business goals and allows ideation also for non-tech persons. It’s a great method for rapidly prototyping AI offerings.

Massu Riaz Creative Lead
KI Park Deutschland


Over the past several years, I have had the pleasure to work with Judith on several projects and have always been impressed with her insights.

She approaches each topic with a world knowledge that is founded in her experience and education, while always maintaining a very pleasant consideration for others. Her astute ability to reveal the fundamentals and then construct solutions that just work are always appreciated.‬‬‬‬‬‬‬‬‬

‪Judith is very personable and intelligent, which is why I believe she is successful. I would recommend Judith to anyone and would not hesitate to work with Judith personally again.‬‬‬‬‬‬‬‬‬

Edward J Cross
CEO, Mobius Learning


Judith is very easy to work with and highly focused on the tasks that needs to be accomplished. She has a keen eye for details and her thought process is clear and concise. She is enthusiastic and understands the off-shore development process very well.

Judith has lot of insights on learning platforms and she can easily identify a mature LMS platform. She is very supportive of the teams that she works with. I wish Judith a wonderful journey ahead!

Siva Pullabhotla CEO,
Bimarian Information Technologies


Spartanburg Community College hosted a NISOD Regional Workshop titled “The Age of Artificial Intelligence and Learning” facilitated by Judith Cardenas. The workshop itself was terrific; it was definitely a hands-on experience and a great example of the power of active learning. Participants were thoroughly engaged throughout the entire workshop. The information and activities shared led me to consider how we interact with our students and the powerful impact that artificial intelligence processes could have on improving that interaction

Cheryl Cox, Ph.D., Sr. Vice President
Academic Affairs
Spartanburg Community College


Judith is an exceptional coach and consultant. She helps me address issues in my business–from staffing to marketing. She does this by asking questions, not answering them. She is a wealth of information and a trusted advisor. I highly recommend Judith for anyone driving change in their organization.

Dr. Patti Philips
CEO, ROI Institute


It’s been a pleasure working with Judith as she provides great energy and clear thinking to every project she is part of. She helps keep the team on track and focused, covering all the details needed to hit the end goal.

Fraser MarlowHead of the Leadership Practice
BlessingWhite, a division of GP Strategies


Judith is an awesome strategist, consultant, and facilitator! I have had the pleasure of working with Judith over the past year and have become a more productive and agile company due to her influence. Not only is Judith an expert in her field, but she's also very personable, patient, and loves helping organizations grow.

I look forward to working with Judith on future opportunities!

Patricia Bradley, CEO
Carrington Consortium LLC


Dr. Cardenas and her team led us through a journey of self-actualization, self-empowerment, and ways of thinking out of the box, especially creating ways of doing business during and beyond this global pandemic. My team has become closer and bonded over the freedom of freely sharing ideas and thinking out of the box, along with participating in strategic planning to move our program past traditional mindsets of thinking.

Elijah M. Scott, PhD
Program Manager, TRIO Educational Opportunity Center


When it comes to innovation there are loads of consultants that talk a good game, but Judith will help you make it happen. She has encouraged us, coached us and given us the confidence to share our leadership programs widely. As a result, we are providing our programs to new audiences and enjoying great results.

Sherry Greenleaf, RCC™ CLC
IMPACT Training & Development, Inc.


I have had the pleasure to collaborate with Judith and the team at Strategies by Design Group. The team is extremely welcoming and eager to surpass expectations to provide exemplary service. Throughout each of my experiences working with Strategies by Design Group, they showcased creative and innovative ideas and demonstrated engaging, informative, and well-organized presentations. They are a fun, adaptable, and determined group of great people!

Sarah Cirone


Youth, Adult, & Community Connections is a large department at Cuyahoga Community College serving a diverse group of participants, students, and community members.

In an effort to assist and lead this team with the best opportunities to apply and implement the tactics and strategies of our institution, I sought out Strategies by Design for a consultation to do this great work, and the results have been amazing! How we approach innovation has improved our work tremendously!

Strategies by Design is a unique organization well-positioned to support your organization with innovative strategies using design thinking as a framework, behavioral design and artificial intelligence.

SBD is a future-focused organization that can position you to do what has not yet been done. Innovation is seeing where we want to be and getting there using new and unfamiliar tools.

Dr. JaNice Marshall
VP, Youth, Adult and Community Connections, Cuyahoga Community College


Judith and the team at Strategies by Design are true models of the innovative culture they work with their clients to create.

Truly an exceptional group and incredible Sprintbase partner.

Adam Billings
CEO Sprintbase® and CEO Treehouse Innovation