Our Team

Our team is intentionally diverse, bringing together a range of perspectives from business strategists, data scientists, designers, and AI ethics experts. This diversity enables us to approach challenges from multiple angles, ensuring well-rounded, innovative solutions. With expertise spanning critical areas, we help businesses thrive in an AI-driven world.

JUDITH CARDENAS, PHD

JUDITH CARDENAS, PhD

Judith Cardenas is the CEO of Strategies By Design, a boutique consulting firm dedicated to helping organizations worldwide innovate and develop effective solutions and experiences for their clients.

With a specialization in guiding leaders through business transformation using AI, Judith's expertise lies at the intersection of human-centered design and AI strategy. She works to create tailored experiences for both customers and employees, empowering businesses to achieve success more efficiently and effectively.

Judith has delivered training programs to numerous prestigious organizations, including the World Bank, United Nations, QVC, Inc., Philips Semiconductor, the U.S. Navy, U.S. Nuclear Regulatory Agency, U.S. Army, and BioWorks.

BERNARD ROCHON, DMIN

BERNARD ROCHON, DMin

Dr. Bernard Rochon is a leading expert in human-centered design. With over 30 years of experience spanning higher education, corporate training, and nonprofit leadership, he seamlessly integrates AI to amplify professional growth and performance. He holds degrees from top institutions such as the University of Dayton and St. Louis University.

As a Registered Corporate Coach and accomplished author, Dr. Rochon is committed to unlocking innovation and optimizing leadership through cutting-edge technology and insights. His work empowers executives and organizations to harness AI for transformative results, fostering impactful and sustainable leadership.

CRISTINA KENNEDY

CRISTINA KENNEDY

Cris Kennedy empowers organizations to build AI capabilities, streamline business processes, and cultivate innovative mindsets across teams. Specializing in guiding leaders to leverage AI for greater efficiency, growth, and creativity, Cris plays a pivotal role in helping businesses unlock their potential through technology.

With multiple certifications, including Design Thinking, AI Design Sprint, and Product Behavioral Design, Cris brings deep expertise in human-centered AI strategy. As a Master AI Trainer and Creative Innovation Mentor, she equips teams with the skills needed to navigate the complexities of AI in today’s rapidly evolving landscape.

Cris is committed to driving innovation and success, focusing on helping organizations and individuals harness cutting-edge AI methodologies that foster long-term growth and future readiness.

SHARAD JONES, PHD

SHARAD JONES, PhD

Dr. Sharad Jones is a Senior Consultant at Strategies By Design and serves as a Professional Practice Assistant Professor of Data Analytics and Information Systems at the Huntsman School of Business, Utah State University.

Before earning his PhD, Dr. Jones worked as a Data Scientist at Carvana, an online used car retailer, from 2014 to 2017. After completing his PhD, he took on the role of Senior Data Scientist at Striveworks, a government contractor specializing in developing operational data science platforms. With his rich experience in both academia and industry, Dr. Jones specializes in teaching Machine Learning, AI, and Ethical Data Science, and plays a pivotal role in guiding leaders through the evolving landscape of AI and disruptive technologies.

OUR EXTENDED TEAM OF CONSULTANTS

OUR EXTENDED TEAM OF CONSULTANTS

Our certified experts design customized programs to meet your organization’s specific needs. With specialties in innovation, leadership, behavior design, and design thinking, we help drive growth and transformation.

Our expertise includes:

  • Innovation and Design Thinking
  • Customer Experience Design
  • Master Facilitation
  • AI Sprint Certification
  • Behavior Design
  • Let us help your organization evolve and thrive—it’s what we do best.

Our Extended Family

1

33A


33a is an organization dedicated to democratizing Artificial Intelligence by integrating human needs, business goals, and AI technology aspects in designing solutions that are customizable, measurable, and scalable.

2

Treehouse Innovation


A new breed of innovation consultancy that helps organizations around the world to respond to even the most unexpected challenges with new strategies, products, and services – informed by what their customers really care about.

3

Sprintbase


Sprintbase is a virtual innovation platform that empowers leaders, teams, facilitators, and everyday innovators to apply human-centered design with rigor, and creatively solve challenges that really matter.

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