AI gains insights from big data and understands the past and present

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GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI understands markets, geographies, and competitors

USE CASES

Deeper Insights combines company data with other web-based data sources to help companies see the context their business operates in and what matters to their customers, providing actionable insights on competitors, markets, and products.

Similarweb provides deep market insights on any companies’ digital traffic to deliver an objective view of real-world web and app performance.

Rezatec performs geospatial analysis of satellite data and provides advanced mapping, measuring,
and monitoring services for customers in forestry, agriculture, energy, and water.

TECHNICAL TERMS

Machine learning: natural language processing, geospatial analysis
Key technologies: keyword extraction, data mining,
predictive analytics, forecasting

GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI visualizes data in the form of dashboards and reports

USE CASES

DeepEye is an automatic visualization tool that transforms a given dataset to visualize its underlying stories in the form of a chart (e.g., bar or line chart) identified by the tool itself.

Graphistry automatically transforms data into interactive maps for the visual investigation by analysts. In this way, they can quickly identify and understand relationships between events and entities.

Wappier visualizes data to assist with user retention in apps and games. The company displays predictions on user behavior in the form of dashboards to maximize player revenue and loyalty.

TECHNICAL TERMS

Machine learning: supervised learning
Key technologies: classification, data mining, automatic data visualization

GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI identifies sentiment

USE CASES

Affectiva detects sentiment expressed in the form of nuanced emotions, complex cognitive states,
behaviors, interactions, etc., to understand audience reactions to adverts, or to improve road safety, by detecting driver fatigue.

Washington DC’s sentiment analysis program Grade.DC.gov reads and analyses citizens’ feedback. The goal is for citizens to engage with their government and help agencies improve the quality of their services.

JP Morgan analyses opinions expressed in news articles on equity markets to identify profitable
stocks. Similarly, actionable trading advice can be based on brand sentiment extracted from social
media.

TECHNICAL TERMS

Machine learning: natural language processing, computer vision
Key technologies: sentiment analysis, emotion detection (from facial expressions)

GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI understands trends, patterns, and relationships

USE CASES

NYPD’s AI tool Patternizr helps identify crime patterns so that investigators can find crimes similar
to a case they’re working on.

Heuritech analyses images shared on social media to uncover meaningful insights, offering trend forecasting to produce fashion in more sustainable ways.

Salesforce sales cloud Einstein helps users discover relationships in historical data, forecast business
trends, etc.; then presents their findings in the form of prebuilt reports and dashboards to drive sales.

TECHNICAL TERMS

Machine learning: natural language processing, predictive analytics
Key technologies: semantic search, time series machine learning and forecasting, clustering, customer segmentation

GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI recognizes anomalies in a lot of data

USE CASES

Amazon’s Lookout for Metrics detects and diagnoses anomalies in business and operational data, such as a sudden decrease in sales revenue.

Darktrace detects anomalies in the form of cyber disruptions, for example, email phishing, threats to the cloud environment, and critical infrastructure.

Tractable’s AI solution is for accident and disaster recovery. It recognizes anomalies in images of damaged vehicles and estimates insurance claims automatically and instantly.

TECHNICAL TERMS

Machine learning: supervised and unsupervised learning, computer vision
Key technologies: classification, clustering techniques for anomaly detection, image recognition

GAINS INSIGHTS FROM BIG DATA AND UNDERSTANDS THE PAST AND PRESENT

AI knows the customer

USE CASES

Salesforce Einstein supplies you with predictive insights from your customer data. For example, for a health and fitness brand, understanding customer-specific nutritional history and preferences, the solution provides suggestions and feedback on individual consumers’ choice of meals.

Caesars Entertainment creates customer profiles, including their hotel reservation, attendance of events, and various preferences, to build stronger ties with their clients and serve them on a personal level by providing customized experiences at any of their resorts.

GetID streamlines the onboarding process of your customers through fast identity verification.

TECHNICAL TERMS

Machine learning: unstructured data analysis, recommendation engines
Key technologies: link analysis, pattern recognition, content-based, collaborative filtering methods