Foster a Culture of Innovation within your Organization. 
Design Competitive Services + Experiences for the People You Serve. 
Drive Sustainable Growth Through Human-Centred Design.


At Strategies By Design Group, we specialize in supporting Leaders and Organizations that are ready to innovate faster and more successfully – and want to design better solutions, services, products or experiences for their customers – so they can stop convincing and start compelling those they serve.  

We help them foster the culture of innovation they need to stay competitive in today’s modern, ever-changing market…
Apply innovative techniques and approaches to their organization in order to achieve immediate growth…
And develop the agile teams that will support their objectives, goals and long-term success.   

Through our Consulting Services + Innovation Training/Certification Workshops, we will help you integrate a user-centric approach that will transform your innovation speed and success rate – we’ll facilitate proven innovation processes to create and execute solutions that delight your clients – and we’ll empower your people to innovate with enthusiasm, speed and passion! 

Our previous clients include:

World Bank, United Nations, QVC, Inc., Phillips Semiconductor, U.S. Navy, U.S. Nuclear Regulatory Agency, U.S. Army, American College of Radiology, Naval Supply Command, the National Institute for Staff and Organizational Development, and the University of Texas at Austin.


My organization needs to foster a culture of Innovation →

We need new innovative ways to meet the changing needs of our customers →

We need high performing leaders that thrive in a fast paced environment →



Judith is the President and CEO of Strategies By Design, a boutique consulting firm helping organizations across the globe to innovate and design successful solutions and experiences for their clients. She has spent the last 7+ years empowering leaders and organizations to execute their vision and reach their goals through processes focused on innovation, change, and co-creation.

She has created and delivered training to organizations such as the World Bank, United Nations, QVC, Inc., Philips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency, and U.S. Army.

Judith’s extensive and varied background includes roles in executive management and oversight of large public institutions where her duties entailed leading a $146 million operational budget plus $30 million of federal funds, $10 million foundational endowment, and a 3000-employee base.


  • Doctorate in Training and Performance Improvement.
  • Leadership Development — Harvard University JFK School of Government.
  • Human Performance Improvement — American Society for Training and Development and Human Capital Analytics.
  • Certified Registered Business Coach.
  • Certified Professional for Return on Investment – ROI Institute
  • Master ROI Certification – Villanova University
  • Certified Neuro Coach in the areas of Change, Transformation and Agility — Harvard University.
  • Innovation of Products and Services: MIT’s Approach to Design Thinking. MIT Institute of Management.
  • Experience Innovation Facilitator -Experience Point and IDEO



Dr. Bernard Rochon, Executive Coach, Registered Corporate Coach:

Dr. Bernard Rochon, President, Strategies by Design, is a dedicated educator, trainer, and executive coach. He has spent over 20 years providing coaching and mentoring to young leaders who strive to increase their visibility and influence inside their organizations, consulting and coaching corporate executive leaders in the areas of change, talent management, and creativity. He is the author of Unleashing Our Versatile Brain in Business. His areas of expertise include Brain-based Coaching, Performance-based Coaching, and Executive Leadership Coaching.

Dr Rochon has a keen interest in creating tools and techniques, which result in maximized individual performance and success. He received his Doctorate in Ministry from Austin Presbyterian Seminary in 1993 and holds two Master’s degrees in the areas of Education from St. Louis University, and Psychology from the University of Detroit-Mercy.

Dr . Rochon is a Registered Corporate Coach and has more than 30 years of experience in higher education, corporate training, and nonprofit leadership. He has worked in many diverse work settings and has held positions in higher educational institutions and religious organizations. He also possesses significant expertise in team coaching and leadership. He is a certified facilitator of DiSC, a tool for the enhancement for workplace relationships.


  • Degree(s): Master of Arts, Psychology; Master of Science, Education; Doctorate in Ministry
  • Registered Corporate Coach
  • Master NeuroCoach
  • Certified Brain Health Coach
  • Master Coach/Consultant- Great People Inside (Psychometrics & Leadership Design)

Amber Kinney, Registered Corporate Coach, Innovation Coach and Consultant:

Amber Kinney leads a consulting firm which helps organizations to integrate and scale innovative practices and strategies leading to growth and high performance. Her areas of expertise includes, collaboration design, innovation design and innovation capability. She has spent the last ten years playing a critical role in scaling many well-known brands and online businesses from startup to multiple seven figures.

Amber’s academic background includes a degree from Seattle Pacific University and advanced certifications as a Registered Corporate Coach® and Innovation Consultant.

Through her partnership with Tree House Innovation Consultancy ®, Amber offers award-winning solutions in the areas of Innovation and Remote Teams.

Based outside of Phoenix, Arizona, Amber is the mom of two busy kids, three adorable dogs, and is married to David.



  • Registered Corporate Coach
  • HEC Paris – Innovation Management and Entrepreneurship
  • Master Coach/Consultant- Great People Inside (Psychometrics & Leadership Design
  • Innovation Consultant

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