Foster a Culture of Innovation within your Organization.



Design Competitive Services + Experiences for the People You Serve.



Drive Sustainable Growth Through Human-Centered Design.


At Strategies By Design Group, we specialize in supporting Leaders and Organizations that are ready to innovate faster and more successfully – and want to design better solutions, services, products or experiences for their customers – so they can stop convincing and start compelling those they serve.

We help them foster the culture of innovation they need to stay competitive in today’s modern, ever-changing market…
Apply innovative techniques and approaches to their organization in order to achieve immediate growth…
And develop the agile teams that will support their objectives, goals and long-term success.

Through our Consulting Services + Innovation Training/Certification Workshops, we will help you integrate a user-centric approach that will transform your innovation speed and success rate – we’ll facilitate proven innovation processes to create and execute solutions that delight your clients – and we’ll empower your people to innovate with enthusiasm, speed and passion!

Human-Centered Design is your Competitive Advantage

Human-Centered Design is your Competitive Advantage

In today’s fast-paced world, leaders, teams, and organizations need to be agile and customer-centered while finding new ways to create value and bring better solutions to their clients.

At Strategies By Design Group we help you innovate on ideas, services, and solutions faster through a proven, repeatable framework by compressing months of work into just a few days. We leverage the Google Design Sprint by Jake Knapp (Google Ventures) to build better solutions, faster.

Innovation = “The application of better solutions that meet new requirements, inarticulate needs, or existing market needs…”

….and when Design Principles are applied to Innovation, the success rate for Innovation dramatically improves.

IN FACT, Design-led companies like Apple, Coca-Cola, IBM and Nike have outperformed the S&P 500 over the past 10 years by an extraordinary 211% (according to a 2015 assessment by the Design Management Institute).

And in a 2018 study sponsored by IMB and Forrester, “The Total Economic Impact Of IBM’s Design Thinking Practice” — IBM’s Design Thinking Practice cuts costs by dramatically accelerating projects… with savings reported of $20.6 million!!

Here’s an overview of the results they saw from their Design Thinking Practice:

  • Project teams DOUBLED design and execution speed
  • Organizations slashed the time required for initial design & alignment by 75%
  • Project teams leveraged better designs and user-understanding to reduce development and testing time by at least 33%
  • Faster time-to-market enabled increased profits from net-new customers and the higher present value of expected profits


Adopting a Human-Centered Design Framework Helps Our Clients…


Increase their level of connection with clients (so they can create products, solutions, and services that delight them).


Design services and solutions which uniquely meet the needs of their niche.

Rapid Problem Solving

Facilitate rapid problem-solving of complex challenges.

Strategies by Design Group Client Benefits

Innovation Hacks

Empower their network to create and innovate with enthusiasm and passion.


Create a culture that embraces failing FAST + integration to accelerate success.


Increase customer engagement.


Judith is the President and CEO of Strategies By Design, a boutique consulting firm helping organizations across the globe to innovate and design successful solutions and experiences for their clients. She has spent the last 10+ years empowering leaders and organizations to execute their vision and reach their goals through processes focused on innovation, change, and co-creation.

She has created and delivered training to organizations such as the World Bank, United Nations, QVC, Inc., Philips Semiconductor, U. S. Navy, U. S. Nuclear Regulatory Agency, and U.S. Army, and U.T. NISOD

Judith’s extensive and varied background includes roles in executive management and oversight of large public institutions where her duties entailed leading a $146 million operational budget plus $30 million of federal funds, $10 million foundational endowments, and a 3000-employee base.


  • Doctorate in Training and Performance Improvement
  • Leadership Development — Harvard University JFK School of Government
  • Human Performance Improvement — American Society for Training and Development and Human Capital Analytics
  • Certified Registered Business Coach
  • Certified Professional for Return on Investment – ROI Institute
  • Master ROI Certification – Villanova University
  • Certified Neuro Coach in the areas of Change, Transformation, and Agility — Harvard University-NeuroBusiness Group
  • Innovation of Products and Services: MIT’s Approach to Design Thinking. MIT Institute of Management
  • Certified Sprintbase® Coach
  • Behavior Economics BootCamp
  • Certified AI Sprint® Master Trainer
Dr. Judith Cardenas


Our team of Certified Innovation Coaches, Master Facilitators, Behavior Design Experts and AI professionals will assist in the design and customization of the approach of reinvigorating your organization’s program and initiatives. Our team holds advanced degrees and certification along with 10 plus years of experience in the area of innovation, leadership, behavior design, and design thinking.

Our area of expertise includes:

  • Innovation and Design Thinking Professionals
  • Master Sprintbase® Facilitators
  • AI Sprint Certificated Professionals
  • Behavior Service Designers
  • Innovation Coaches
Strategies by Design Group Our Team of Experts




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